Making a Statement | SEGMENT 8 | #122
When Simaudio (@Simaudio) went to market with their MOON Neo series of headphone amplifiers, they chose to release a “Statement Product” first to build a solid reputation with consumers. Lionel Goodfield briefs us on this innovative marketing strategy, current product series, and Simaudio “Reach for the MOON” trade-up program.
TONEAudio tours the Simaudio facilities in Montreal: CLICK HERE.
CreditsHost: Jeff Dorgay
Producer: Jason Masters
Special Guest: Lionel Goodfield