Dennis Houlihan and Audio-Technica’s Gary Boss at NAMM 2019 | #194
The NAMM Show was started 1901, in New York City, by a group of piano merchants who wanted to show off their wares and bring integrity to their industry. Little did they know they set in motion a chain of events that would lead to the creation of not one, but two of the world’s largest trade shows. Technology expert, Mike Castanon, and former President and CEO of Roland Corporation U.S. and past Chairman of NAMM, Dennis Houlihan, walk us through the history of the show and the humble beginnings of CES at this long-running music merchants showcase. Dennis also describes what makes Roland such a unique and successful company: the ability to cater to different markets around the world. Then, we chat with Audio-Technica Marketing Director of Professional Markets, Gary Boss, about the company’s focus on streaming and podcast equipment, what goes into making a professional DJ turntable, and a slew of exciting releases for consumers of all types. Listen in for another episode of coverage from the NAMM Show 2019.
·[00:00:00] The Old and the New at NAMM 2019
·[00:05:34] NAMM History, Dennis Houlihan’s Start
·[00:12:30] What Makes Roland Stand Out?
·[00:19:51] Streamer Kits from Audio-Technica
·[00:28:11] Professional Turntables for Pro DJs
·[00:35:52] Audio-Technica Product Lightning Round
[00:00:00] The Old and the New at NAMM 2019
As the years progress, so too does our musical gear. The ever evolving world of music and recording is on full display at NAMM 2019, and host, Mike Etchart, and guest co-host and technology expert, Mike Castanon recall the long road it’s been. Back in the 80’s when they played in a band together, it was a full truckload of gear to put on a good show, but now people are doing so much more for rock-bottom prices. Vendors and musicians pack themselves through the crowded halls of NAMM to get their hands on this year’s hot music tech. Tune in to get a glimpse of your own.
[00:05:34] NAMM History, Dennis Houlihan’s Start
In 1901, a group of piano merchants started gathering in New York City to show of their wares and bring integrity to an industry crowded with shady practices. Over 100 years later that gathering has turned into a huge global event, attended by over 100,000 people. Former President and CEO of Roland Corporation U.S. and past Chairman of NAMM, Dennis Houlihan, discusses the long history of NAMM, from its beginnings in New York to its two shows in Anaheim, California and Nashville, Tennessee today. A veteran of the music industry, Dennis got his start at this very show at the age of 15 when Eddy Baxter got him a pass; the rest was history. Have you ever been to NAMM?
[00:12:30] What Makes Roland Stand Out?
Years ago, Former President and CEO of Roland Corporation U.S. and past Chairman of NAMM, Dennis Houlihan bestowed upon Mike Etchart a Roland Edirol R-09, now Mike couldn’t imagine recording at live events without it. How is Roland able to capture appeal for specified markets in a way not many others can? Dennis explains the strategy behind Roland’s product development; they examine the strong musical voices in each major market, from the U.S. to Italy, and use that data to create a strong international appeal. Find out how Roland makes the best equipment for the lowest prices.
[00:19:51] Streamer Kits from Audio-Technica
A microphone is a microphone and that’s all there is to it, right? Wrong! While microphones, phono cartridges and headphones all use the same basic technology – the transducer – finding the best quality equipment is still very important. This is especially true for the recently emerged category of podcasters and streamers. Audio-Technica Marketing Director, Gary Boss, describes how a good microphone can make all the difference when it comes to clarity, articulation, and background noise levels. Audio-Technica has packaged four of their most popular studio microphones and bundled them with a boom arm and set of headphones, making it easier for podcasters and streamers that are breaking into the scene to grab one box and go. Learn more about Audio-Technica’s convenient kits.
[00:28:11] Professional Turntables for Pro DJs
We talked about home-use turntables with Audio-Technica Marketing Director, Gary Boss, but if you’re a professional DJ, those models just aren’t going to cut it. DJs need a special kind of record spinner that can take the shock of the dance floor and transportation on the chin and not miss a beat. That’s why Audio-Technica produces the industry’s best professional turntables, capable of plus or minus 8%, 16%, and 24% normal spinning speeds for creative use or beat matching. Learn more about professional turntables.
[00:35:52] Audio-Technica Product Lightning Round
Audio-Technica is a transducer company at heart, they do everything microphone, headphone, phono cartridge, so it’s no surprise they have a huge product lineup! Marketing Director, Gary Boss, gives us a lightning round of products to keep our eyes out for. If you’re a fan of the ATH M50X headphone but hate the cables, then it might be time for you to upgrade to the ATH M50X BT, a consumer, Bluetooth version of the iconic studio headphones. Also, musicians looking to record woodwind or horn might be interested in the ATM 350S surface mount, while acoustic guitar players’ appetites could be whetted by the ATM 350 GL surface mount. Check out all of the great things Audio-Technica has to offer at Audio-Technica.com.
Explore More with Helpful Links:
·Guest Co-Host: Mike Castanon | Technology Expert
·Special Guest: Gary Boss | Marketing Director of Professional Markets, Audio-Technica
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CreditsHost: Mike Etchart
Producer: Cody Castleberry
Production Asst.: Joanne Bolden
Audio Engineer: Cody Castleberry
Copy Editor: Cody Castleberry
Guest Co-Host: Mike Castanon
Special Guest: Dennis Houlihan
Special Guest: Gary Boss