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  • May 26, 2018

    Augmented World Expo and Jamstik | #181


    Technology opens doors that we could never have imagined and now it’s possible for many of us to access these new worlds from our mobile phones. We begin the hour with the Co-Founder of the Augmented World Expo, Ori Inbar, who discusses how the expo has evolved in the last nine years. There will be over 400 speakers (100 of which are women) and 250 exhibitors that will be displaying the latest in augmented reality (AR) and virtual reality (VR). For anywhere from $49-$1000 (depending on the package you want), you can attend the expo and explore the wonderful advancements that have been made in the AR world. While this event is open to the public, it mostly attracts professionals that are working or wanting to work in the industry. If you’re interested in discovering more about what the future holds for AR and VR, you don’t want to miss this. Switching gears, we talk with Chris Heille, Director of Product Innovation of Zivix LLC, about their latest Indiegogo campaign for the Jamstik 7 and Jamstik 12. After the success of the original Jamstik and the Jamstik Plus, the team decided that they really needed to take these musical products to the next level. These new models of the Jamstik will feature seven or twelve frets (model specific) and the updated software will make it possible to use them not only on Apple products but Windows friendly machines as well. They will come equipped with MIDI Bluetooth and a USB port to connect to the device of your choice. The Jamstik 7, which was designed specifically for beginners will be priced, unbundled, at around $249 and the 12 at $279. If you are ready for some new technology in your life, tune in for more now.


    ·[00:00:00] Augmented World Expo
    ·[00:04:45] 50 Year ‘Overnight Success’
    ·[00:12:31] Augmented Reality Cloud
    ·[00:19:51] Developers and Creators
    ·[00:25:07] Jamstik Seven and Twelve
    ·[00:35:53] Apple and Windows Compatible


    [00:00:00] Augmented World Expo
    It all started nine years ago with 300 people in a room and how now grown to 6,000 attendees with 400 speakers and 250 exhibitors. The Augmented World Expo which takes place in Santa Clara, California is centered around augmented reality (AR) and virtual reality (VR) which they are categorizing as extended reality (XR). This expo was created to teach, inspire, and establish connections in the business of XR.  While it is now open to the public, it mostly attracts people who are working in or wanting to get into the industry. The exhibitors are there to sell products and want to connect with companies they can create partnerships with. Hear more about the attendees of the Augmented World Expo.


    [00:04:45] 50 Year ‘Overnight Success’
    This year, the main message that the XR industry is going to send to the market is that it is set for exponential growth. This industry has been a 50 year in the making ‘overnight success’ and has been taking giant strides in the market. One of the most interesting facts is that the giant tech companies such as Apple, Facebook, Google, etc. have invested in the XR products and have made it easy for the developers to get into this business. Fortune 1000 companies have been piloting this technology for a few years now and are ready to start deploying it on a large scale. Many companies are creating software for one of the most common devices – our mobile phones, and AR and VR are becoming more accessible. The Augmented World Expo is bringing all aspects of XR to showcase. Discover more about this evolving technology now.


    [00:12:31] Augmented Reality Cloud
    Retail, manufacturing, e-commerce, healthcare, and automotive are all industries that can benefit from the XR technology. Most of these industries are using this tech internally to make great improvements to their business. The team has conducted a few Return on Investment (ROI) studies that show workers using AR to perform their task, perform it much faster – increasing 40-50% in productivity, safety, and eventually the bottom line. Despite these statistics, this technology is still just a single use application and developers are working hard to change this.  The AR Cloud will help solve that barrier and enable it to become more mainstream. It will allow experiences to be persistent and shareable across many devices. The future of XR is hear, learn more now.


    [00:19:51] Developers and Creators
    This year the Augmented World Expo just crossed the 400 speaker mark and they are bringing all the topics we can think of from experts in the XR world. They have a topic called XR for Good which focuses on how this technology can make the world a better place. They will also cover how to adopt XR into a business by showing use cases and directions for deploying the tech. These topics are setting developers and designers up in order to offer XR to the Fortune 1000 companies. They will even have a strong focus on diversity and were able to get over 100 female speakers to attend, which will be sending a strong message to the industry. The event will run from May 30 – June 1, 2018 and you can attend with a ticket that will cost anywhere from $49-$1000 (depending on the package you’re interested in). Are you ready to experience the latest in AR and VR technology?


    [00:25:07] Jamstik Seven and Twelve
    Jason has been raving about the Jamstik for years ever since he ran into the creators at CES a few years ago. The Jamstik is perfect for people who know how to play the guitar but really want to convert that skill into sounding like another instrument. They started with two original models, the Jamstik and Jamstik Plus and after a few years they realized that there things that needed to be improved for their new models. Users really wanted more frets because it would give them more playable range in one setting. They now have released the Jamstik 7 which has seven frets and the Jamstik 12 with twelve frets. Their Indiegogo campaign is already 330% funded and there are still a few weeks left, so if you invest you are guaranteed to get one. The Jamstik 7 was designed for beginning guitar players so they are offering it at the affordable price of $249. Tune your skills with the newest Jamstiks.


    [00:35:53] Apple and Windows Compatible
    In the last year, the creators of Jamstik created some software updates that are being released to open platform compatibility. Primarily, their company was developing tools in iOS and they were able to port easily with MacOS or OS10 with relative ease. They recently started developing a site that uses web MIDI to be able to connect your Jamstik to any computer that has Google Chrome. It will have a comparable set of tools as iOS in terms of guitar instruction and the nuts and bolts on configuring this device to your playing style. will help people on practically any platform, especially Chromebook, and because Chromebook doesn’t have Bluetooth MIDI they equipped the Jamstiks with USB ports. The Jamstik 7 and 12 are now ready for anyone who wants to let out their musical inspiration.



    Explore More with Helpful Links:

    ·Website: Augmented World Expo
    ·Website: Jamstik
    ·Website: Indiegogo Jamstik Funding



    This episode was produced by Entertainment Right Now (ERN). If you found value in this episode, and you’d like to hear more, please consider leaving us a review on iTunes and be sure to subscribe to our podcast so you don’t miss a beat. Your feedback helps us to reach more enthusiasts around the world! If you have a question you’d like us to answer, please leave a comment below or e-mail us at


    Program Host: Jason Masters
    Producer: Jason Masters
    Production Assistant: Joanne Bolden
    Audio Engineer: Jason Masters
    Copy Editor: Jessica Baumgardner
    Guest: Ori Inbar
    Guest: Chris Heille

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