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  • Mar 30, 2019

    Apple Announcements, Subscription Fatigue, IKEA Sonos SYMFONISK | #199


    One of the principle objectives of cord cutting is to reduce our monthly television fees, but are we getting to a point where having all of our favorite services is starting to cost too much again? Tech pundit, Howard Soroka, says the two words “subscription fatigue” are at the top of his notes for his discussion today, and we wonder if consumers are approaching burn out. Additionally, Apple has made a slew of announcements recently, revealing Apple Arcade, Apple Card, Apple News+, Apple TV+ and more. Is there enough room in the streaming service market for Apple, or will they fight their way in, knocking other services down along the way. Next, Audio and Musical Instrument Writer for the Wirecutter, Brent Butterworth, picks apart what little information we have about the IKEA/Sonos partnered speaker. Will it have Bluetooth, or Wi-Fi? Tune in to get Brent’s expert analysis.


    ·[00:00:00] Subscription Fatigue and Ranking Roger
    ·[00:05:34] Apple News+ Announcement
    ·[00:12:31] Apple Arcade, Card, and TV+
    ·[00:19:51] Who’s Lunch Will Apple TV+ Eat?
    ·[00:28:27] IKEA and Sonos Partner to Make Speaker
    ·[00:35:52] What Is the IKEA SYMFONISK Speaker?


    [00:00:00] Subscription Fatigue and Ranking Roger
    Streaming TV is big business, and with Apple’s recent announcement of Apple TV+, an ever crowded market. Host, Mike Etchart, shares snippets of information he gleaned from David Lazarus’ article in the LA Times about subscription fatigue. As more and more companies come out with their own streaming services, will consumers start to feel overwhelmed by the options? Also, we pay our respects to Ranking Roger of The English Beat who passed recently at the age of 56. Rest in peace Roger.


    [00:05:34] Apple News+ Announcement
    It’s that time of year again, time for Apple to fill us in on their plans for the future. Tech pundit, Howard Soroka, joins us to discuss Apple’s announcements, starting with Apple News+. This $9.99/month subscription service isn’t the first time a tech company has delved into the news industry, Microsoft did it decades ago with MSNBC. What we are seeing with Apple, thought, is a whole new take. Howard has a few issues with Apple’s model, including an inability to combine existing subscriptions, lack of a comprehensive list of services, and a limited scope of content. Listen in for more.


    [00:12:31] Apple Arcade, Card, and TV+
    As we hear more about Apple’s newly announced services, two words come to mind: subscription fatigue. Tech Pundit, Howard Soroka, gives his take on Apple Arcade, Apple Card, and Apple TV+. Apple Card is poised to be the most lucrative of all their announced services, and coincidentally the only one that will not have a subscription fee attached. Apple TV+ will have a subscription, though, and we wonder which service gets the boot to make room for it (if any). Do you think the streaming service industry has become too crowded for a player like Apple to just now be making their grand entrance?


    [00:19:51] Who’s Lunch Will Apple TV+ Eat?
    We continue our discussion on Apple TV+ with Tech Pundit, Howard Soroka. With Apple entering into the subscription based TV market, we wonder who’s lunch they are going to eat. Netflix may seem like the obvious answer, but Howard believes Hulu is more likely to lose subscribers as Apple TV+ makes people reconsider their list of pay-per-month TV services. Established providers troubles don’t end with Apple TV+. Disney+ is also set to unleash their service later this year, and with the merger of AT&T and Time Warner, we expect a streaming subscription package from them at some point in the future as well. Tune in for more about this ever-evolving industry.


    [00:28:27] IKEA and Sonos Partner to Make Speaker
    IKEA and Sonos recently announced their joint venture to make a new speaker, the SYMFONISK, and it’s left us scratching our heads. Thankfully, Audio and Musical Instrument Writer for the Wirecutter, Brent Butterworth, is here to do some sleuthing. Find out why the SYMFONISK might not turn out to be a voice activated, Bluetooth speaker, according to Brent’s detective work, and what it’s strengths will likely be. Tune in for more.


    [00:35:52] What Is the IKEA SYMFONISK Speaker?
    IKEA SYMFONISK speaker? What the heck is it anyway? Audio and Musical Instrument Writer for the Wirecutter, Brent Butterworth, takes his best guess and says he thinks the IKEA SYMFONISK will release at around $150 and feature only Wi-Fi connectivity. Mike believes that, due to its feature-relaxed nature, IKEA and Sonos will aim to have this speaker on shelves for under $100. Also, Brent shares one of his favorite records at the moment, Frank Kimbrough’s “Monk’s Dream”. Listen in for more details on IKEA’s mysterious speaker.


    Explore More with Helpful Links:

    ·Special Guest: Howard Soroka | Tech Pundit

    ·Special Guest: Brent ButterworthAudio and Musical Instrument Writer, Wirecutter

    ·Website: Apple

    ·Website: Apple TV+

    ·Website: IKEA Sonos SYMFONISK


    This episode was produced by Entertainment Right Now (ERN). If you found value in this episode, and you’d like to hear more, please consider leaving us a review on iTunes and be sure to subscribe to our podcast so you don’t miss a beat. Your feedback helps us to reach more enthusiasts around the world! If you have a question you’d like us to answer, please leave a comment below or e-mail us at


    Host: Mike Etchart
    Producer: Cody Castleberry
    Production Asst.: Joanne Bolden
    Audio Engineer: Cody Castleberry
    Copy Editor: Cody Castleberry
    Special Guest: Howard Soroka
    Special Guest: Brent Butterworth

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