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  • Apr 20, 2019

    Amazon, Facebook, and Others Constantly Abusing Consumer Trust | #202


    Big technology companies are constantly facing backlash from data breaches and intentionally selling personal information to advertisers. The trend continues as we learn more about Amazon’s recently revealed policy of listening in on, and transcribing, audio clips from everyday conversations. Host of Reality TV Show, “Fix My Brand“, and Brand Expert, Ali Craig, discusses how data breaches, malignant activity such as the collection and selling of personal information, and an unwillingness by large tech companies to apologize affects brand images of Amazon, Google, Facebook, and Apple. We also chat about eBay’s newly found niche market, and upcoming E3 news, including Playstation 5 rumors. Are you taken aback by the ceaseless flow of controversial activity surrounding big tech companies?


    ·[00:00:00] Playstation 5 Rumored as E3 Approaches
    ·[00:05:10] Amazon Listening In, and Brand Loyalty
    ·[00:12:30] When Will People Push Back?
    ·[00:19:51] Appeal Amazon Has That Google Doesn’t
    ·[00:28:04] Analyzing eBay’s Path Forward
    ·[00:35:52] Facebook Blunders – Dirty Side of Tech


    [00:00:00] Playstation 5 Rumored as E3 Approaches
    The video game industry is heating up in preparation for E3, the Electronic Entertainment Expo, where developers convene every year to show off the latest hardware and video game projects. Mike has attended this event for 20+ years and every time it just gets more bombastic. One of the rumors we’ve seen floating around in the lead up to this event are rumors of a possible Playstation 5 reveal. Will we see other companies announcing their next generation consoles, and what will the details of these systems be? Tune in as we speculate!


    [00:05:10] Amazon Listening In, and Brand Loyalty
    Recently, a Bloomberg article titled “Amazon Workers Are Listening to What You Tell Alexa” exposed an Amazon operation in which thousands of workers worldwide logged clips of people talking to “eliminate gaps in Alexa’s understanding of human speech”. Host of Reality TV Show, “Fix My Brand”, and Brand Expert, Ali Craig, doesn’t buy it. We discuss the possibility of a more self-serving motive: targeted advertising. As it was pointed out in the Bloomberg article, users can opt out via Alexa’s privacy settings, but it appears that doesn’t stop them from doing it anyway. Even so, users still seem willing to continue using Amazon’s services. Is brand loyalty trumping personal privacy concerns, and how do other tech giants fair when it comes to brand loyalty? Tune in to learn more.


    [00:12:30] When Will People Push Back?
    As tech giants continue to get caught up in information privacy related scandals, consumers continue to give them a pass. With the latest news detailing Amazon’s workers that parse as much as 1,000 audio clips per nine hour shift, we wonder how much more can people take? Host of Reality TV Show, “Fix My Brand”, and Brand Expert, Ali Craig, thinks American’s might be a little naive when it comes to the importance of protecting their own information. Remember, all of these brands are out to make money, so if a service is free, you’re likely trading your information for it. Will consumers push back against big tech before it’s too late?


    [00:19:51] Appeal Amazon Has That Google Doesn’t
    Amazon recently revealed that they don’t see the company lasting for another 15 years?! Host of Reality TV Show, “Fix My Brand”, and Brand Expert, Ali Craig, tries to analyze what they might be seeing internally that would give them this impression. As they expand their presence to places like Whole Foods, giving them a more real-world presence, Ali thinks their brand appeal is stronger than ever. While Amazon’s tactile, community presence grows, Mike wonders what, if anything, leads people to be loyal to Google’s brand. Unfortunately for Google, the answer seems to be ‘not much’. Amazon’s prediction may be true for Google as much as themselves one day, but as for now, Ali doesn’t see any real competition edging these juggernauts out of their respective niches. Does anything attract you to the Google brand?


    [00:28:04] Analyzing eBay’s Path Forward
    Host, Mike Etchart, was a huge fan of eBay in the late 90s and early 2000s, as he is a connoisseur of rare left-handed guitars. But as time crept by, eBay’s appeal seemed to fade. Mike wonders if there’s a way back for eBay. Host of Reality TV Show, “Fix My Brand”, and Brand Expert, Ali Craig, says they’ve already focused on their niche speciality: rare or sold-out items, and selling abroad. eBay has massive relevance for people outside the 48 contiguous United States. Learn more about the branding of eBay, here!


    [00:35:52] Facebook Blunders – Dirty Side of Tech
    It’s been a rough couple of years for Facebook; and anyone working in their branding department must be pulling their hair out! Not only do they constantly manage to step in it, figuratively speaking, but they also never have a great response when instances data mismanagement come to light. Host, Mike Etchart, speculates that of all of today’s tech giants, Facebook’s brand image must be the most tarnished. Host of Reality TV Show, “Fix My Brand”, and Brand Expert, Ali Craig, is inherently distrustful of Facebook and their claims that they strive only to be an online community. Their consistent lapses in judgement and security paint a different picture. But in all of this controversy, Ali still doesn’t see a MySpace-like exodus away from Facebook happening anytime soon. Find out why Ali cautions against building your business and brand on Facebook.


    Explore More with Helpful Links:

    ·Special Guest: Ali Craig | Host of Reality TV Show, “Fix My Brand” / Brand Expert

    ·Article: “Amazon Workers Are Listening to What You Tell Alexa” – By Matt Day, Giles Turner, and Natalia Drozdiak. Source: Bloomberg

    ·Article: “PlayStation 5: Sony outlines next-gen console plans” – By Michael McWhertor. Source: Polygon

    ·Website: Amazon

    ·Website: Google

    ·Website: Facebook

    ·Website: Apple

    ·Website: E3




    This episode was produced by Entertainment Right Now (ERN). If you found value in this episode, and you’d like to hear more, please consider leaving us a review on iTunes and be sure to subscribe to our podcast so you don’t miss a beat. Your feedback helps us to reach more enthusiasts around the world! If you have a question you’d like us to answer, please leave a comment below or e-mail us at


    Host: Mike Etchart
    Producer: Cody Castleberry
    Production Asst.: Joanne Bolden
    Audio Engineer: Cody Castleberry
    Copy Editor: Cody Castleberry
    Special Guest: Ali Craig

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