360 Made Easier by Insta360 and Online Marketing Explained by 4-Tell | #179
Get your 360 video career off the ground with Insta360 and market your products effectively online with 4-Tell. Insta360 Senior Marketing Manager, Michael Shabun, gives us a tour of their 360 degree camera lineup and FlowState updates. 4-Tell President and CEO, Tom O’Keefe, shares his predictions for the future of in-store and online retail and describes what 4-Tell does in this space. Tune in to find out more.
·[00:00:00] Insta360 Makes 360 Degree Video Easy
·[00:03:42] New One and Nano S Cameras
·[00:12:30] FlowState Update and Titan from Insta360
·[00:19:52] Triggered Ads and Amazon Go
·[00:32:11] Augmented Reality Shopping
·[00:35:55] Thievery in the Workplace and 4-Tell
Discover more about guests and segments below…
[00:00:00] Insta360 Makes 360 Degree Video Easy
360 degree video is awesome, but shooting and rendering it can be an enormous pain in the you-know-what. Thankfully, with Insta360, gone are the days of having to manually stitch together footage. Senior Marketing Manager, Michael Shabun, fills us in on their proprietary algorithm that does it all for you, allowing you to instantly upload or even stream in 360 degrees. Get the whole picture, here!
[00:03:42] New One and Nano S Cameras
Insta360 brings high end 360 degree content creation to the fingertips of the masses. Senior Marketing Manager, Michael Shabun, explains why anyone who’s interested in 360 video should be paying attention to their consumer-friendly cameras, the One and Nano S. Their smallest camera, the Nano S, can be used solo, or in conjunction with an iPhone (if you want full access to all of its features, you’ll need to connect it with your phone). With features like live view, and stabilized footage, the Nano S is like having a camera crew in your pocket. Find out how police forces, the medical field, live broadcasters, and photographers are finding new ways to use Insta360 cameras.
[00:12:30] Insta360’s FlowState Update and Titan
Whether you’re into 360 to create full immersive experiences, or just want a new way to edit traditional 2D content, Insta360 is keeping their products up to date for you. Senior Marketing Manager, Michael Shabun, shares how their new stabilization update brings the world of 2D photography and filming into the future. Track objects, record hyperlapse videos, and eliminate walk-bounce; these are just a few of the advanced professional camera techniques available to Insta360 via their new FlowState update. Also, keep an eye out for their new ultra-high end 360 degree camera, the Titan, releasing later this year. Insta360’s Titan will shoot in 10k, make use of 8 micro 4/3s cameras, and come with a whole host of features, including SDI out, long range wireless transmission, and a higher dynamic range. Open your field of view and tune in!
[00:19:52] Triggered Ads and Amazon Go
Has Amazon ever suggested for you to buy an item that you literally just purchased? 4-Tell President and CEO, Tom O’Keefe, explains that while Amazon is best in class at using data to merchandise, there are still some pitfalls the technology gets caught up in. Triggered emails and ads are tools Amazon (and a litany of other software companies) employ to make suggestions based on what you’ve looked at. If you navigate away from the site before making a purchase, an email is automatically sent to remind you about it, even if you come back and purchase it later. We also get a snapshot of the convergence of the on and offline customer experience coming in the future, with projects like Amazon Go and Wal-Mart’s similar endeavor. Tune in for more.
[00:32:11] Augmented Reality Shopping
Where the heck are the gluten-free six inch tortillas and artichoke hearts!? Wouldn’t it be great if we could just hold up our phones and be shown exactly where our favorite ingredients are? Well, the technology exists, and early adopters like Lululemon have already started RFID tagging items in their supply chains; but it may be awhile before the likes of Walmart and Lowes can join in. Find out how augmented reality could change the way we shop.
[00:35:55] Thievery in the Workplace and 4-Tell
Supply chain hiccups, brand licensing, where to have the next yacht party; these must be the biggest issues facing big retail chains today, right? Actually, internal staff integrity is really putting a damper on many company profit margins. How, you ask? Stealing. Yep, employees are stealing from the retail companies they work for so often that it is driving their ‘shrink’ up. Shrink describes inventory that is depleting, but not generating income. 4-Tell President and CEO, Tom O’Keefe, explains how RFID tagging could help the situation. Also, if you’ve ever seen a product recommendation on retail websites like Nordstroms, the technology that makes that possible is provided by 4-Tell. Find out more about what 4-Tell does.
Explore More with Helpful Links:
· Link: Insta360 One
· Link: Insta360 Nano S
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CreditsProgram Host: Jason Masters
Producer: Jason Masters
Production Assistant: Joanne Bolden
Audio Engineer: Jason Masters
Copy Editor: Cody Castleberry
Guest: Michael Shabun
Guest: Tom O’Keefe