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  • Jan 30, 2016

    Encore: Public Good and Crunch Fitness | FULL SHOW | #57

    Details

    We explore how to make a business out of providing a platform for nonprofit good. Also, learn the secrets of a low-price, high-value business model that can pay dividends and earn the respect and trust of your customers and franchisees.

    Segment 1: Public Good
    After working on the online Obama reelection campaign, Jason Kunesh and Dan Ratner decided to shift their attention to creating a new online public awareness platform. PublicGood.com helps people rally around media stories and take action by volunteering, signing petitions, or donating to a cause.

    Segment 2: Presidential Media
    Obama was one of the first presidential candidates to have the opportunity to take advantage of social media to its full potential. Jason Kunesh and Dan Ratner explain what their job was while working on the president’s reelection campaign.

    Segment 3: Social Enterprise
    Can PublicGood.com be used to fund political campaigns? Jason Kunesh assures us that PublicGood.com is only for nonprofit causes. Learn how their for-profit, yet mission driven model is supporting many amazing community help programs.

    Segment 4: Crunch Fitness
    $10 to $20 dollars a month can get you everything you could possibly want when in a fitness center. Crunch Fitness Franchise CEO, Ben Midgley, reveals how his low-cost high-value model has garnered him over 100 franchisees nationwide.

    Segment 5: Boutique Fitness Experience
    Boutique fitness clubs are eating at the bigger fitness clubs’ memberships like a pool of piranhas. Ben Midgley explains how he combats the personal, close knit group-feel that small fitness clubs can give by providing the same classes and interactions in his franchises.

    Segment 6: Culture and Fitness
    Staying small to grow large has been a focus of Crunch Fitness that has made it easy for them to build their culture. Ben Midgley lets us in on secrets that have allowed his business to excel in both customer service and franchise fairness.

    Credits

    Host: Alan Taylor
    Producer: Jared Alexander
    Special Guests:
    Jason Kunesh
    Dan Ratner
    Ben Midgley

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