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  • Aug 11, 2018

    Let Your Passion Fuel Fearless Innovation | #109


    Do you have an innovative idea that will disrupt an entire industry? Going head-to-head with established brands and product archetypes can feel like a David vs. Goliath undertaking, but with great adversity comes high reward. Marc Toland, Founder and CEO of Safer Alarms, Inc., was inspired to reimagine fire protection systems after tragedy struck close to home. In a business where product performance is a matter of life and death, every design detail is of critical importance. Marc walks us through the rigorous product development phase of this lifesaving product, and explains how to build consumer awareness through a savvy go-to-market strategy. Then, we turn our attention to another industry in desperate need of disruption, personal car rental. You’ve probably suffered through the traditional car rental experience hallmarked by long lines, stacks of paperwork, and underwhelming vehicle options. Silvercar lives at the intersection of transportation and technology, offering consumers an elevated customer experience with a sophisticated mobile app and a fleet of premium Audi vehicles. Silvercar CEO, Luke Schneider, shares his passion for the evolution of mobility before offering three tips to ensure startup success.


    · [00:00:00] Saving Lives with Safer Alarms, Inc.
    · [00:05:15] High Stakes Product Development
    · [00:11:30] Innovating in an Established Market
    · [00:18:21] Silvercar Shakes Up Car Rental Industry
    · [00:26:52] Develop a Winning Customer Experience
    · [00:33:22] Luke Schneider’s 3 Tips for Startup Success


    Explore More with Helpful Links:
    · Host: Alan Taylor | CEO & Broadcast Professional, Entertainment Right Now
    · Guest: Marc Toland | Founder & CEO, Safer Alarms, Inc.
    · Guest: Luke Schneider | CEO, Silvercar



    This episode was produced by Entertainment Right Now (ERN). If you found value in this episode, and you’d like to hear more, please consider leaving us a review or a comment on iTunes and be sure to subscribe to our podcast so you don’t miss a beat. Your feedback helps us to reach more entrepreneurs around the world! If you have a question you’d like us to answer, please leave a comment below or e-mail us at


    Entrepreneur is a registered trademark of Entrepreneur Media, Inc., the owner and operator of and publisher of Entrepreneur® magazine.


    Program Host: Alan Taylor
    Producer: Dave Milligan
    Production Assistant: Joanne Bolden
    Audio Engineer: Dave Milligan
    Copy Editor: Becky Vaughn

    Marc Toland
    Luke Schneider

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    For four decades, Entrepreneur has been the definitive guide to the diverse challenges of business ownership. Now, the collective voice of entrepreneurship around the world presents: Entrepreneur Weekly, hosted by award-winning broadcast professional, Alan Taylor. Connecting millions of business owners around the globe, Entrepreneur Weekly celebrates the ideas and innovations which impact us all.

    Listeners will enjoy strategic guidance on the highly-varied facets of business management including marketing, new technology advances, finances, and  more.  Broadcast twice weekly on Saturday and Sunday, Entrepreneur Weekly equips fans with the critical information necessary to grow their business through practical advice and thought-provoking interviews. It’s time to elevate your brand’s influence, discover new growth opportunities, and sharpen your business skills – Entrepreneur Weekly is on the air!

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